I was invited and attended a lot of "brokers open houses" this week. A brokers open house is an open house held for realtors so they can preview and learn more about your listings. So instead of reading about a property on the MLS when doing a search, you have the opportunity to get first hand knowledge of inventory by attending a brokers open house. I actually had 2 of my own this week to let everyone know about my latest listings. I invited all the realtors from other offices in Hudson County to preview the listings before they hit the mls. I believe you have to aggressively market not only to potential buyers but to agents from other offices in your area. It gives your seller more exposure to their property which is necessary to get as many showings as possible.
While both my broker open houses were very successful (good attendance from a variety of different offices) the ones that I attended were on somewhat of a bigger scale - such as the Toll Brothers event - featuring Hudson Tea, Maxwell Place and 700 Grove. I also attended one at The Shore Club at Newport and Trump Plaza Jersey City. I have updates and a lot of detailed information on all these properties which can only be helpful when working with buyers. By meeting a lot of the different parties involved at these locations, they have made it very easy to schedule and show the properties.
To see more details on my new listings you can link directly by going to:
72 Garden902 WillowTo learn more about the places I previewed this week, you can contact me at jmarciano@empiregroup.com
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